During the COVID – 19 pandemic, the Beijing Sunshine Charity Foundation, in collaboration with Alibaba Public Welfare, the School of Psychological and Cognitive Sciences at Peking University, and the Daru Psychological Academy, jointly launched a public – welfare psychological service project. Initially, the project aimed to provide public – welfare psychological services to individuals and families severely affected by the pandemic. It became a pioneer in post – epidemic psychological reconstruction, centered around Wuhan and radiating across the country.

At the beginning of the project, mental health experts from universities and mental health centers in various provinces and cities across the country were gathered as project supervisors. Over 2,000 public – welfare psychological counselors were trained, and more than 10,000 people were provided with public – welfare psychological hotline services, consultations, and other services.

In 2023, the Sunshine Charity Foundation officially established a psychological service department. A public – welfare psychological service system integrating hotlines, consultations, group counseling, and helper training has been built. The department insists on providing multi – level public – welfare psychological services to national seekers, including adolescents, children, and families of patients with serious illnesses. It has cultivated and developed several branded projects such as “United Hearts for Love”, “Smiling Depression Watch Action”, “Echo Plan”, and “Firefly Plan” in cooperation with domestic and foreign caring enterprises and charitable organizations.

“United Hearts for Love”​​: When facing the challenges of serious illnesses, psychological support is equally important. The “United Hearts for Love” project of Sunshine Charity is committed to providing professional and warm psychological support to patients with serious illnesses and their caregivers. It accompanies every patient and caregiver through difficult times and illuminates the road to recovery.

“Smiling Depression Watch Action”​​: With the high incidence of adolescent depression nowadays, the “Smiling Depression Watch Action” project of Sunshine Charity is dedicated to providing public – welfare psychological counseling, community activities, and other psychological support services for adolescents. We believe that pain has no degree, and every emotion deserves to be seen.

“Echo Plan”​​: Every seemingly calm person may have been struggling with their emotions alone for a long time. Sunshine Charity, in cooperation with the caring enterprise Puracy, launched the “Echo Plan” public – welfare confession hotline (+86) 400 – 606 – 1010, extension 1. The operators will listen to your voice on the other end of the phone from 9:00 to 24:00 every day. We hope that warm conversations can bring you some comfort and strength.

​”Firefly Plan”​​: School bullying is a long – term pain in a child’s life. The pain doesn’t end at the moment; it starts from the moment. Sunshine Charity cooperated with the caring enterprise Puracy to jointly set up the “Firefly Plan” anti – school bullying public – welfare special line (+86) 400 – 606 – 1010, extension 2 (9:00 – 24:00). It provides public – welfare psychological counseling and public – welfare legal consultations for victims of school bullying and their families. Pick up the phone, and the firefly will light up for you at any time!